Red Bull's Parchute Jump from Space

With experiential marketing, you can leave audiences begging for your next advertisement. By creating entertaining and astonishing ads, you will have a fan base that is loyal and ready to spread your work for you. Once the game changing Red Bull Stratos free fall became an online sensation, experiential marketing has become the holy grail of advertising in the digital age.

What was the Red Bull Stratos?

The Red Bull Stratos was an exceptional case in experiential marketing. The event was first made public in 2010, and it finally went live in October 2012. The Stratos featured Felix Baumgartner making a record breaking free fall through the stratosphere. Since then, the stunt has become famous for featuring the first person to break the sound barrier without an aircraft.

How has the Stratos helped Red Bull?

Since the Stratos stunt first appeared, Red Bull has become synonymous with technologically advanced stunts. The video, which can be seen here, has received nearly 35 million views and a high amount of acclaim. The video trended instantly on popular sites such as Reddit and Facebook along with multiple high ranking international sites as well.

With such an event as the Stratos, people will be much more willing to support Red Bull products in return for even more similar stunts. Their marketing campaign is now seen with anticipation. Instead of turning down the volume on a commercial, people are now anxiously awaiting to see what Red Bull will do next.

Experiential marketing in a venue in Miami

Experiential marketing is the technique of the future. By connecting with your audience on a personal level, you will be able to reap the benefits of loyalty, positive responses, and a strong social media presence. If you are planning for your next marketing event, then use Soho Studios to knock it out of the park. As one of the largest event space Miami, Soho Studios is ideal for concerts, trade shows, and other experiential marketing events.

With a photography studio Miami, you can ensure that your next marketing event has a truly professional sheen. With your creativity and Soho Studio's expert planning, you will be able to create a remarkable advertisement that grabs everyone's attention. For party venues Miami and more, contact Soho Studios to bring your work to the next level today.

Pinball Parking Spot from Ford Paris

If you have ever driven in a major city, finding a place to park can be difficult. In Paris it is near impossible. What better place for Ford to demonstrate its Active Park Assist feature which automatically will parallel park your new Ford.

The Idea of Pinball Parking

Ford staged a small open parking space between two cars that were rigged along a Parisian street. On the sidewalk, next to the tiny open parking space, Ford placed a large video screen that looked like a giant pinball score board. As French drivers attempted to park in the small space, points would rack up, and lights would flash as they hit the car in front and in rear. As you will see in the YouTube video, one driver was so bad he was actually given the keys to a Ford with Active Park Assist. You can watch as amazingly, the car parks itself in the small area and the giant scoreboard remains silent.

Experiential Marketing and Why It Works

This video shows a form of experiential marketing. Experiential marketing is where consumers are pulled into the brand by making a more personal connection. Marketers have long known that consumers react to pain and pleasure messages, and experiential marketing seeks to better take advantage of those emotions. We are beginning to see more and more of these experiential marketing efforts.

Experiential Marketing Florida Style

If you are considering experiential marketing events in Miami, Soho Studios is the area’s premier space. It is a versatile venue in Miami that has been the location of fashion shows and car shows. It has been a photography studio Miami agencies have come to rely upon for photo and video shoots. It has been utilized as an art studio for Art Basel Wynwood, and has been one of the hottest party venues Miami has ever witnessed. It has been used by Evian, Puma, Absolut, and yes, even Ford Motor Company. If you are looking for the best event space Miami has to offer for your next commercial production or project, contact us at Soho Studios. We have a creative team with access to a variety of South Florida vendors that can make your project a success.

The Knicks Melo walks on water in Nike kicks

Take advertising to the extreme with experiential marketing as done so by Nike in their recent water projections. Fans experienced a remarkable sight featuring the latest shoe, the Jordan Melo M8. NBA player for the New York Knicks, Carmelo Kyam Anthony aka Melo was granted a stunt that would take his brand to the next level. Eighty-five foot tall water projections exploded from the Hudson River of New York City.

Watch Video - Jordan Melo M8 - Explosive Water Projections

Eerie white images danced across the water's surface, creating a show stopping performance. The fortunate 2,500 viewers in the audience who had the full view of this from Pier 54 were awestruck according to PSFK. At the onset, a helicopter dropped a person performing as Anthony's stunt double. As the person splashes into the water, water projections of the ball player explode out of the river. Seeing three-story tall Anthony play ball on water was one of the more over the top debuts out there. In the water projections, Anthony shoots hoops in an exhilarating light show, followed by an enormous Jordan Melo M8 show seemingly sitting in midair.

This exhibit created quite a splash in an absolute slam dunk in advertising for Nike and the Jordan Melo M8. Marketing execs and program directors who are interested in creating their own version of this powerful display are in luck. Here in the Southeast, events in Miami consistently rank on the same scale as the Knick's player Anthony's advertisement. Venues in Miami, such as at Soho Studios, offer up the potential to create interactive, three dimensional displays that will have fans in awe. Our location showcases 65,000 sq. ft. of multifunctional venue space that is the perfect launching pad for your next product line.

In addition to advertising, the Soho Studios venue space is where it's at for generating buzz and drawing an audience in the region. As Florida's ultimate venue, some of the hottest events of the season regularly find their space at Soho Studios. Miami Fashion Week, the Winter Music Conference featuring Ultra, and Art Basel Miami all call this venue home. Additionally, some of the top names in advertising, such as Puma, American Apparel, Evian and Ford have showcased their product line with events in Florida at Soho Studios.

The Feel-O-Meter from Kraft

At Lindau Island in Germany passersby get a bird's eye view of the emotions of the city. A massive mood indicating face called Smiley is perched in all of its neon light glory on top of Lindau-Island’s lighthouse. A bright glow of white light makes one of three facial expressions—a smile, frown and indifferent face—with the use of digitized technology and experiential marketing.

Located at the base of Smiley, also known as the Fühlometer aka Feel-O-Meter, is a digital camera station. Pedestrians strolling by the lighthouse can have their image taken. Their images are analyzed using state of the art face recognition software in order to determine the moods. This data is reflected in the imagery of Smiley, which is constantly changing its expression. Considered the mood indicator of the city, this interactive art display was created by Benjamin Maus, Julius Von Bismarck and Richard Wilhelmer. It was installed in 2010 as noted by io9.

Watch Video - Kraft Feel-O-Meter

The Feel-O-Meter is similar in application to the Kraft Smiling Tag app, which combines Facebook with smile tagging and a bookmarking. Featuring the signature noodle grin, the gigantic glowing smiley face brings quite the attention to this Germanic isle. However, the installation could very well be held in the States, such as the most desirable of venues in Miami at Soho Studios.

Of the events held in Florida, Soho Studios offers substantial space that can be used for experiential marketing. Whether you are interested in setting up shop for the background of your next art installation for Art Basel Miami Beach, or you want to create an interactive exhibit to promote your cause, for venues in Miami or events in Florida, look no further.

As the premiere venue location for the Art Basel Miami Beach, Winter Music Conference and Miami Fashion Week, Soho Studios offers extensive opportunity to connect with a globalized audience. Thanks to the 65,000 sq. ft. area equipped with the latest technology, you can recreate the Feel-O-Meter on your own terms. Position your display alongside other leaders in the marketplace, such as Telemundo, Absolut, American Apparel and Puma all of whom frequently use the state of the art space of Soho Studios.

Remy Martin Interactive Storefront

Remy Martin was able to create some waves on the internet recently with a faux speak easy club. Follow the link below to watch a video showing unsuspecting citizens walking by a Remy Martin store front. If their curiosity gets the best of them and they knock on the door, they are greeted with a digital bouncer asking for "the password."

Watch Video - Remy Martin's Interactive Storefront

Taking Marketing to a Whole New Level

As one might imagine, awe and excitement ensues. This experiment is perfect example of experiential marketing, a revolutionary technique that is catching on like wildfire. Experiential marketing allows customers to directly interact with a product, creating a lasting impression.

As was the case with the Remy Martin store in the video, many ordinary people were surprised and elated at the fact that there may be a private club operating in broad daylight. With people looking for party venues in Miami every day, the thought of a Remy Martin speak easy must really get some people's imaginations going.

Experiential Marketing Gets Customers to Buy Products

Experiential marketing primarily works for four reasons:

• It gives customers something to talk about - The customer comes away with an experience that they will spread via word-of-mouth, by phone, and of course, internet.

• Allows customers to experience the product - As was the case with the Remy Martin store, customers got to feel a little bit of exclusivity.

• It works well with social media - As one might imagine, many people in the video probably took photos and posted them on Instagram, Facebook, or Twitter. This kind of exposure is marketing gold.

• The feedback can be used to improve the product - It's like a free brainstorming session. A company can come up with new features and ideas to improve a product and marketing campaigns.

Experiential marketing also includes event marketing. Events in Florida are a great way to engage a large audience by allowing to directly experience a product.

Jane's Addiction Concert Comes Alive with LG 3D

“Jane Says” it's time to take rock concerts to the next level, and that's exactly what Jane's Addiction did in 2011. Featuring the LG Thrill 4G smartphone, 100 lucky fans got to document the July 25, 2011 show. Concert goers poured into New York's Terminal 5 in Hell's Kitchen to be a part of this first ever 3D concert film. As the band played old favorites like “Mountain Song” along with new takes including “The Great Escape Artist,” their every move was documented using the powerful technology of the LG Thrill 4G by AT&T.

Check out the video here....Jane's Addiction Concert in 3D

From an experiential marketing standpoint, this fan based experience was a marketing power play. In addition for getting the LG Thrill 4G into the hands of 100 super fans who are already at the peak of adrenaline rushes and ready to make life long memories, the phone company created an interactive marketing explosion. The resulting takes were compiled to create a video of the concert event that would attract Jane's Addiction fans, as well as cell phone users interested in the 3D technology. As a win-win-win, the band Jane's Addiction equally sourced exposure through the 3D lens.

Imagine being able to bring your product or service to life using similar forms of interactive technology. Fortunately for events in Miami you have access to the prestigious Soho Studios venue space. A multi- functional 65,000 sq. ft. affords you plenty of opportunities for generating buzz and exploring alternative advertising methods as used by LG and Jane's Addiction in their 3D concert film. Combine your ingenuity and the array of functions offered at Soho Studios, the premiere of venues in Miami.

Whether you want to create a commercial, an interactive marketing campaign, or unforgettable event that will generate interest in your brand, Soho Studios is at the top of their game for available spaces to host a party in Miami. No holds barred at this stylish location, which has been the go to venue for such names as Absolut, Evian and American Apparel. There is a reason that annual events including the Ultra Music Festival, Miami Fashion Week and Art Basel Miami choose Soho Studios for their events in Miami. Discover that reason for yourself.

Dewars Hub at TED

For those not familiar, TED is a non-profit organization dedicated to the promotion of ideas worth spreading. The Dewars Hub at TED combined the experience of the real world with those being presented at the TED conference. The Dewars Hub was created by interactive directors Hellicar & Lewis, with help from Nexus Interactive Arts. You can see a short video of the results of the collaboration. The Dewars Hub is an excellent example of the use of experiential marketing.

The Power of Experiential Marketing

Experiential marketing draws consumer and product closer together through some sort of experience. In the case of the Dewars Hub, The Dewars brand benefits in its association with this smart, thought provoking display. These are the type of associations marketers are seeking to better brand products in the minds of consumers. The Dewars Hub also is a good example of how experiential marketing can work in a like-minded arena such as at a conference, convention, or meeting.

Events in Miami

Event season in Miami is November through March each year. This is when the city is transformed by a variety of events and festivals like Art Basel Wynwood. It is also the season of meetings and conventions. If you would like to take advantage of the experiential marketing opportunities that venues in Miami can present, you should consider Soho Studios. Soho is over 65,000 square feet of versatile event space Miami counts on for a variety of activities. It is premier space in the trendy Wynwood district, not far from Miami’s world famous South Beach. It can be the perfect space for your experiential marketing project.

Contact us as Soho Studios. We can offer assistance with your project or event or can simply lease you space. Our creative, professional team has worked with brands like Evian, Ford, Absolut, Puma and more. We recognize the importance of confidentiality and privacy. Let’s discuss what we can do for you.

World's Largest Congo Line on Miami Beach

More and more marketing agencies today are utilizing experiential marketing as part of their client’s overall marketing plans. Experiential is marketing that consumers “experience”. Rather than traditional marketing that demonstrates a product or projects images about how consumers should feel about a product, experiential marketing is hands-on. It gives potential customers an opportunity to interact and leave feeling good about the product. It works because it builds a bond between the brand and the consumer that can be extremely powerful. Venues in Miami are becoming a popular place for many experiential marketing efforts, including one for Evian water.

South Beach was the setting for the brand’s efforts to set a record for the world’s longest roller skating conga line. The conga line was part of Evian’s “Live Young, Skate On!” event at Collins Park. Participants were treated to amusing T-Shirts, creative skate dancing, a photo booth, colorful skates, an appearance by actress Gabrielle Union, and of course lots of Evian water. The event was a perfect combination of beach, water, sunshine, and experiential marketing. When it was all said and done, 197 people participated in the event, and as you will see from this YouTube video, they were exactly the people Evian is targeting. They were successful, by the way, in setting the record.

More and more experiential marketing events in Florida are taking place. If you are looking for a great locale and venues in Miami that may be suitable, contact us at Soho Studios. In the trendy Wynwood District, Soho Studios has 65,000 square feet of versatile event space Miami has used for fashion shows, Art Basel Wynwood, and South Florida's hottest parties. Our clients have included Ford Motor, Puma, Absolut, American Apparel and yes, Evian. Miami’s event season is November through March, so let Soho Studios help you take advantage of the crowds. Contact us today and let us talk about the opportunities that await you at Miami's premier event space, Soho Studios.

Bringing senses to life with Sephora Sensorium

Experiential marketing is all about creating a connection between a product and the consumer that conveys a branding message. The longer the branding message can last the better. The more senses experiential marketing uses, the stronger the message and the longer it may last.

One such groundbreaking piece of experiential marketing was produced for luxury beauty care product company Sephora along with flavor and fragrance icon Firmenich. It was called the “Sensorium” and for 30 days in New York it explored the emotion of scents through interactive experiences. It utilized film, storytelling, three-dimensional art, and technology to bathe those that came in the “Sensorium Experience.” You can view the YouTube video regarding the exhibit to get a flavor of what it was all about. What was amazing about Sensorium is that it was a marketing effort that consumers actually paid $15 to experience. They were rebated a $15 discount for Sensorium products, but you have to recognize the genius at work here.

The Perfect Venue in Miami

Soho Studios in Miami’s Wynwood District, home of Art Basel Wynwood, is a perfect location for a similar exhibit. A short drive from South Beach, Soho Studios has event space Miami loves. As these types of experiential events in Florida increase in frequency, Soho Studios is becoming the go-to location for world-class brands like Absolut and Evian. We can help you create something spectacular.

Soho Studios is 65,000 square feet of versatile space that can be used for meetings, conventions, displays, fashion shows and car shows. It is a flexible photography studio Miami photographers and artists are gravitating to. It is also the scene of commercial video productions and is one of the party venues Miami is known to create almost overnight.

If you are a meeting planner, event planner, marketing director or brand representative, let’s talk about the potential that South Florida and Soho Studios can bring to your project. We have a tremendous network of talented and reliable vendors that can help make your creative ideas happen. Let us help you bring experiential marketing to your next South Florida event.

Hyundai's video game in Times Square

Hyundai created a unique experience for visitor's to New York City's Times Square: a racing game played on one of the Square's enormous billboard monitors. Using iPhones for controls, the event created an experience the participants wouldn't forget. The interactive, tactile, exciting nature of such an event is a textbook example of a highly effective marketing approach: Experiential marketing.

In essence, experiential marketing seeks to pull consumers in with an interactive experience which helps integrate emotional and logical thought and leave a firm impression in a short period of time. It's no coincidence that many advanced teaching methods implement physically and mentally engaging activities of the same sort; we remember what we do with our bodies much easier, which in turn helps us remember what we were thinking about at the time. Hyundai's example presents a brilliant use of this; now, those players have an association between Hyundai and actually driving, not as an abstract concept but as a physical memory.

Hyundai's game stands at the far end of experiential marketing possibilities; obviously, not every company possesses the resources to develop a high end game and put it in Times Square, but there are many less excessive ways to implement experiential marketing into a campaign strategy. At the lowest end, print-based ads can seek to pull consumers in with puzzles and vivid imagery. Web ads and websites provide a simple way to create an interactive experience too, in the form of simple games, interactive tours, or even just unique and dynamic interfaces.

Check out the video here - Hyundai Race in Times Square

That said, nothing will stick with a consumer more than a physical event. Event marketing has long been a standby of savvy businesses, but too many plan mundane, passive events instead of interactive experiences to excite and involve visitors on a visceral level. The base for an experiential marketing even can be anything—music events, trade shows, film production, fashion shows—so long as an effort is made to interface with consumers and spark their imaginations.

Planning events in Miami? Soho Studios offers one of the best venues in Miami; a 65,000 square foot multi-purpose event space and convention center in the Wynwood District.