How to start a Flash Mob

Flash mobs are one of the most exciting things you can experience while out and about in public. The excitement is not only intended for the ones participating in the flash mob, but also for the ones who are clueless of what is going on around them. There are many details that go into planning one, so here is a list from abc.com to follow before planning your next flash mob.

FIND A LOCATION

There are some ideal places to hold your flash mob:

- a mall

- a park

- a restaurant

- an outdoor cafe

If you hold it during lunchtime or after work hours at one of the venues in Miami, you'll be sure to get more people involved, and more people to be there to experience it. There are many events in Florida that will cause more people than usual to gather at a specific time, such as Art Basel Wynwood. There are many party venues Miami that would be great locations. Be sure to check with security or property managers beforehand to make sure they will allow it, and for any potential safety hazards.

GET THE WORD OUT

The more people who participate in it, the better. Use social media, email, text, and call everyone you know. Get people of all ages involved--it's fun to see the unexpected person get up and dance. Make sure that you clearly relay all of the details to everyone involved.

GET LOTS OF PRACTICE

Choose an appropriate place to practice, such as an available event space Miami, or an available photography studio Miami. After you've chosen a secret location, and communicated it to everyone involved, you should practice as much as possible. Make sure everyone is comfortable with the dance before you go out and perform it. Some people have more dance experience than others, so take that into consideration. Always remember to be patient--this is fun, and not a serious event.

Flash mobs are spontaneous and fun for everyone, but never expect everything to be perfect. If you follow these simple instructions, it should be blazing the internet faster than you can say, "What's happening?"

Interactive Holograms and Marketing

What is Experiential Marketing? Simply put, it gets the consumer off the sidelines and puts him or her into the game by offering interactive experiences. When throwing events in Florida or holding venues in Miami, experiential marketing is a necessity. If you don't use it to attract and engage your customers, your competition will. Make sure the brand or event you are marketing leaves a lasting impression with consumers.

How Does Experiential Marketing Benefit You?

GE's GEnx Large-Scale Interactive Hologram Experience is an example of experiential marketing. This is a fun, interactive system that makes sure your customers remember you in the days and months after the event.

Everybody has seen a 3D hologram on but they are yet to be common to the general public. How would your customers and guests feel to stand in the middle of an interactive hologram of a jet engine while it is assembled? The parts float above the participants' heads so they are able to pluck them from the air to assemble the jet engine with holographic parts.

Your competitors may have gimmicks, tokens and memorabilia but you will be able to send your customers and guests away with an experience they will never forget. With one interactive experience, you can brand your name in their minds and hearts forever.

Stiff Competition

Miami is the home of Miami Fashion Week and Art Basel Wynwood. Along with these world-famous events, the filming of television shows and movies are held in Miami on a regular basis. It is also the place for events held by such well-known names as Evian, Ford and Absolut. An interactive hologram is the perfect branding tool to help you stand out for photography studio Miami, party venues Miami and event space Miami social events.

If you want to stand out, you can't use just any marketing strategy. You need GE's GEnx Large-Scale Interactive Hologram Experience.

The British Airways Brand Experience

Experiential marketing is marketing that allows potential customers to interact with a product that ultimately produces bonding, positive emotions. It is a way in which organizations can better “hard-wire” those positive feelings about their products or services into consumer’s senses.

Experiential marketing is becoming a larger part of meetings, shows, conventions, and in places where large groups of people gather. One recent example is that of British Airways. The airline set up a sizable display at Victoria Station in the U.K., with large letters across the top that read ”Win a Pair of British Airways Flights Every 15 Minutes”. Underneath were several video screens that allowed those walking the concourse to play a flight simulator game to win the tickets. Not only could they have a bit of fun, but high scores and photos of the successful players were posted throughout the terminal.

Check out the YouTube video on the attention getting campaign.

If you are planning a meeting or other event you should consider the power of implementing some form of experiential marketing. For those seeking event space Miami has to offer, we invite you to consider Soho Studios. Located in the Wynwood District, Soho is the perfect location during Miami’s event season. For experiential marketers, Soho Studios is the perfect partner. We have over 65,000 square feet of versatile space that has been used by major companies such as Puma, Absolut, Ford, Evian and others for a variety of purposes.

For those searching for venues in Miami, you need look no further than Soho Studios. Our experienced and creative staff has a wide network of vendors who can help facilitate virtually any function from filming a television commercial to staging a fashion show. We are one of the best part venues Miami has to offer, and we are a part of the fabulous, upscale Art Basel Wynwood-Miami Beach. When considering experiential marketing or any events in Florida, contact us at Soho Studios.

Experiential Marketing & Running with Ryan Hall

Racing ahead of the competition in marketing takes a skill set of multiple strengths. As one of the hottest venues in Miami, Soho Studios is one of your greatest assets. Providing a power play with the venue of your events in Florida, you can create a lasting, memorable experience that has solid marketing stamina. Just consider the New York Marathon advertising opp featuring America's great Olympic marathon runner Ryan Hall.

Vitro and ASICS: Mock Marathon in Subway Station

ASICS created a one of a kind experience that combined an adrenaline pumping activity with an unlikely atmosphere. Like many of the party venues Miami and Soho Studios offers, Vitro placed an interactive exhibit via ASICS along the hallway of the Columbus Circle subway in New York City. This marketing maneuver allowed the marketing company to advertise the New York City Marathon in an unlikely arena—an indoor venue. Along the length of a wall, a video playing Hall at marathon speed allowed passersby to “race” with Hall. In addition to showing how fast this Olympian runs in marathons, it provided a rush of enthusiasm for the upcoming NYC Marathon.

By combining the targeted audience with activity, a marketing campaign becomes as potent as a dynamic duo. Additionally, in using an indoor venue, such as those venues in Miami that include Soho Studios, you can interact with a more diverse audience. As the leader in the indoor event space Miami takes advantage of its premium location and audience, while providing a highly sought after respite from the hot climate.

If you are interested in finding a host for your next event, Soho Studios is where its at for events in Florida. Let your imagination run wild as you plan your next music, art, sports, fashion or beverage—just to name a few—marketing event. Located in the Wynwood District of Miami, FL, the Soho Studios is a 65,000 sq. ft. space that offers an unlimited option for event planners. Whether you are planning to launch your fashion line at Miami Fashion Week or you need to use a professional photography studio Miami and Soho Studios is the destination of the stars.

Film Studio in Miami for Augmented Reality

Augmented reality may sound like something out of a movie or psychedelic drug experience. However, in reality, it's a type of experiential marketing that takes a viewer's imagination and brings out the possibilities of "what if" in a factual, realistic way, it becomes believable.

The beauty of augmented reality marketing is that it partially involves the truth. So the consumer already wants to believe part of it or accepts part of the presentation as the truth. The most common version takes a real photograph or video and adds an element of made-up material to it. Sometimes, in crude versions, the addition is fairly obvious, almost comical. However, in professional versions, the augmented reality factor is so realistic; it's almost believable as the real thing.

This new type of marketing, augmented reality, takes advantage of digital tools, video, and the most modern computers to bring imagination to life. And Soho Studios is the service to work with to make it happen. Among the various venues in Miami, Soho provides the best facilities in which to work with when planning an event incorporating advanced marketing tools.

With 65,000 square feet of space Soho Studios clearly stands among one of the bigger party venues Miami and event space Miami locations. Further, its multiple spaces allow the location to work as much as a film studio as a convention center. So a client can create some of the biggest augmented reality marketing programs or commercials in the venue, and then it can be switched out quickly to photograph and art display event or a fashion show event. This is no shortage of possibilities that can occur working with Soho Studios for film, photography, celebrations, meetings, design and fabrication and more. The only limitations for customers are the physical walls of the facility and their imaginations.

Why Experiential Marketing?

Experiential marketing is fast becoming one of the most effective ways in which a company can market its products and services. As the name implies, this type of marketing involves creating avenues for your customers to not only see your products but try them out or even get involved in their creation.

Experiential Advertising in Practical Term

If you are interested in this form of marketing, then you will find that there are many activity options to choose from. One idea would be to choose a venue in Miami and hold competitions involving the use of company products. This could easily be done by companies selling arts and crafts supplies, cooking utensils, model cars and airplanes or even camping gear.

At the same time, event space Miami is not required in order to conduct a successful experiential advertising campaign. Online simulator programs are also a good option and can be successfully used by companies selling home improvement products, vehicles or even clothes and shoes.

Potential Returns

A UK based study recently noted that the results gained from experiential marketing are much higher than those gained from traditional forms of advertising. More than half of the potential customers involved in an experiential advertising campaign went on to purchase the product or service and/or recommend it to others. On the other hand, less than half of those who read a TV advertisement, press release or magazine article about a company are likely to respond to the advertisement or tell their friends and family members about it.

Offering potential customers the chance to use your products before buying them boosts your customer base and gets people talking about your company and what it has to offer. There are many ways to go about doing this but almost every single company can benefit from this type of marketing and its potential returns.

The YouTube Touch Experience

YouTube Touch videos can and should be a great part of any Miami experiential marketing campaign. These videos stand out and attract attention because they are different and enable a user to get involved in what is happening instead of simply sitting back and watching a short commercial. http://youtu.be/ywTgLeb4458

Skittles recently put up a video of this nature that enables a person to break household items and see which one contains a hidden load of Skittles. This particular video has been up for less than a month but has only gotten over 165,000 views and nearly 300 likes. Given the fact that viewers are up to 85% more likely to buy a product after watching a regular video about it, it is hard to imagine the high returns that can be gotten from a unique, interactive video that goes viral.

No matter what type of company you work for or run, you can use the YouTube Touch experience to engage viewers and generate an interest in what you have to offer. Toy companies can allow children to click on building blocks or Lego pieces and build items or scenes online. Travel agencies promoting events in Miami can showcase people at various events and allow users to choose where the people go and what they do. Gaming companies can use the same technology to promote online, Wii or other types of games. The possibilities are endless.

One of the best things about this type of marketing is that it costs nothing but brings in great results. On its own, YouTube Touch video technology can be quite effective in getting customers. At the same time, you can easily use these videos at an event promotion or at various outlets or venues in Miami. Doing so is sure to generate even more interest in your products and/or services.

Miami Heat and Nike's Frozen Moment

The Miami Heat's exciting game seven win over the San Antonio Spurs and the victory parade are just sweet memories now, but if you are like many in the metropolitan Miami area, you're probably reluctant to give up your basketball Jones just yet. And who could blame you? The two-time NBA champion Heat have brought a level of sports mania to Miami that hasn't been seen before, which makes this city the perfect next stop for an amazing "frozen moment" art installation from Nike. http://youtu.be/OPK-r4eU2Co

The living artwork, which was staged in Venice, California, was designed to show basketball player Chris Paul making an amazing shot. To create this huge art set piece, Nike used numerous Chris Paul lookalike models lined up in a row as well as a number of props, including frozen basketballs, splashing concrete, pigeons and bicycles. This "frozen moment" is a spectacular example of experiential marketing.

Nike's "frozen moment" covers a lot of ground so for it to work in Miami, this art installation would need to be set in a large venue, such as the 70,000-square-foot Soho Studios. With its industrial detailing, this very versatile event space in Miami also boasts an edgy atmosphere that would be perfect as a backdrop for a "living" art installation.

Its location in Miami's vibrant Wynwood Art District is another reason why Soho Studios is perfect for a creative art installation. Plus, this venue has already been home to a number of exciting events in Miami, including Art Basel Wynwood and Miami Fashion Week. Soho Studios also boasts a staff that is well versed on setting up for big events and handling large crowds.

If you are planning an event or an electrifying marketing piece similar to Nike's "frozen moment," you should check out Soho Studios. This venue in Miami, which can be configured to the specific size and needs of your function, is fast becoming one of the most popular for interesting events in the entire city

What is experiential marketing?

If you are into event planning you most likely have some event planning tools you are comfortable with. There’s software, social marketing, even multiple event planning apps. There is one event planning tool that more marketers and event planners are utilizing. It is experiential marketing.

Experiential marketing uses one basic psychological fact…we learn from our experiences. It ties this fact in with a product or brand to help people feel a certain way about that brand. One such experiential marketing event took place recently at an event space in Miami called Soho Studios.

Soho Studios is no stranger to events in Miami. They have been a venue used by art shows, concerts, fashion shows, meetings, and parties. It has been used as a commercial shoot location, photography studio, and a film studio. It has been utilized by such companies as Ford Motor, Evian, Telemundo, and Puma.

This experiential event featured Absolut Vodka X and 2,500 excited Miamians. It was the Absolut X Bloc Party, and when the doors opened guests were asked to wear a mask or have their faces painted for a masquerade party.

As guests entered they were greeted by a giant archway with a DJ atop, and a bar on each side of the archway. Drinks at the bars included Absolut Greyhounds (Absolut & Grapefruit Juice), Absolut Caipiroskas (Absolut, lime and sugar), and Absolut punch. Absolut also commissioned Miami artist Agustina Woodgate to create artworks that would later be auctioned for charity.

No doubt the highlight was the show put on by British indie-rock band Bloc Party, playing for the very first time in Miami. It was an Absolut blast and you know the crowd left with a great feeling about the premium vodka brand.

Do you have a brand that could benefit from experiential marketing? Consider a venue in Miami that South Florida is turning to more and more for the hottest events, Soho Studios. With 65,000 square feet of multipurpose space, the venue is perfect for a variety of experiential events. Contact the experienced staff at Soho Studios who will assist you in creating your incredible event.

Video Mapping for Marketing

It wasn’t that long ago that video mapping was for corporations with huge advertising budgets and a desire to be cutting edge. Make no mistake, video mapping today is still amazing, but it is much more affordable and available today for grand openings, premiers, product launches and award ceremonies. Venues in Miami have used video mapping to create eye-popping and memorable events. Events in Miami, such as Ultra Music Festival, use video mapping as a form of video fireworks to amaze crowds.

Video mapping uses lighting and video techniques projected onto buildings to make them appear to come alive, and create an experience for those watching that challenges the mind. The technique is still being invented and perfected into 3-D formats.

Atlantic City has a new light, sound and video mapping show along its boardwalk this summer that transforms the boardwalk nightly. It is all in an effort to re-brand the otherwise quiet New Jersey shoreline. Heineken Beer recently combined social media and video mapping to create a giant infographic that detailed fans thoughts about the brand’s Heineken Cup. Video mapping was also used to debut the Horseshoe Casino in downtown Cleveland.

http://youtu.be/Xi4P3cZDhcA

Video mapping can make a building appear to be burning, crumbling, and changing its structure, literally while you are watching it. It creates a visual impression that is remarkable, and most of the time, unforgettable. If you are into branding and looking for a venue in Miami that can help you with video mapping, contact us at Soho Studios. Soho Studios has over 65,000 square feet of event space in Miami that is just perfect for any event and effect that you may wish to create. We can assist you with cutting edge technology that can create an experience you and your guests won't soon forget. Want to make a real impression? Consider video mapping, and Soho Studios can help.

Whether it is a corporate meeting, video shoot, fashion show, or product introduction, Soho Studio's professional team of experts can help in get it done in South Florida. Want to know more? Contact us at Soho Studios...Miami's premier event venue.